Thank you everyone for your comments.
I am in support of the program and I will lay out my main arguments.
Lets first discuss the state of Gnosis Pay so far: the numbers here are largely accurate. The “card sold” does not track cards that where given via promotions/ for free and also all cards that use GBPe (less than 20%) are missing. So while now a couple of thousand people have a card ~2500 user have done at least one payment with the card. Out of those roughly 30% have spent <=$100 - so basically just “tested” it.
What are reasons to use the card today?
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It is self-custodial
As much as we care about self-custody - we do not believe that this in itself is a factor that will attract many user. User in general do not have the concern that they bank they are using will suddenly “run away” or loose their money. And the tiny portion of users who have that fear will probably not even be satisfied with Gnosis Pay as e.g. you kind of have to “trust” a stable coin issuer and to a smaller extend Gnosis Pay as it can access funds within the range of the user controlled daily limit.
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It is more convenient/ cheaper for crypto holder
Gnosis User
This is probably the main argument for anyone who has already funds in some form on Gnosis Chain. If you would today spend those funds you would probably need to bridge them to another chain first, deposit them to an exchange, sell them for fiat, withdrawal the fiat. So for Gnosis chain user the value proposition is clear, but the number of existing Gnosis Chain users that also live in one of the countries where the card is available is very limited and we have reached probably already many of those.
Crypto User
For crypto user in general that hold funds on other chains the “convenience” argument looks already different. While bridge solutions are getting better we know, and often got the feedback that turning you funds on chain X into EURe on Gnosis (or worst GBPe on Gnosis) can still be a cumbersome process. And quite possibly for those users it is still easier to send funds to a CEX and go from their.
So unless you have funds on Gnosis or you are at least very familiar with all the bridge and swap solutions that are in theory already out there it is unclear what your concrete reason should be to use the card today over the other cards basically every current Gnosis Pay user has.
What should be reasons to use the card in the future?
So if we don’t believe the “self-custody” in-itself will attract user - why are we putting so much work into it? Because “self-custody” always allows “permissionless innovation”. If the user actually controls it own account with its own key, they user can always that the key and use an alternative interface. On top of that we already saw countless hackathon projects that have started to do things like:
- seamless integration of onchain yield into pay
- integration of payment flows into DAOs
- integrations that would allow a direct transfer to merchants
- novel reward/ membership programs with NFTs
- use of community currencies (e.g. Circles or Breadchain)
- usecases integrated into RWA (Backed, Realt, Centrifuge to mention 3 already on Gnosis)
Those things are not theoretical. They are behind actively worked on. Teams from Gnosis are building Metri that will allow usage for Circles with pay. At least two teams are building integrations into Aave and and Maker.
So the reason people should use Gnosis Pay should be is: more features, more innovation, better rates, access to financial products they do not have access to otherwise.
So I see this proposal as an interim solution to bridge the “incentive gap” that soon will be filled by the results of Defi / permissionless innovation. It is important for Pay to keep its momentum so that builders that decide today to start building on Gnosis/ Gnosis Pay have the confidence that they are not just building for a couple of thousand user.
How does Gnosis benefit?
In short - more activity and builders coming to Gnosis chain. The announcement of Gnosis Pay had already a significant impact on projects like Aave on Maker (Spark) deploying on the chain. More Gnosis Pay user will automatically bring more user and builder on the chain. Make discussion to get more native CEX integrations easier, increase the chance to get native USDC support, better bridge liquidity, more trading volume on Cowswap on Gnosis, …
In the past GnosisDAO has approved 50k GNO for Defi incentives that certainly did boost TVL for some time but ultimately mainly went to few “whales farming rewards”.
In contrast, here we are talking about 10k (~1% of GnosisDAO holding) that will likely have an transformative impact on the chain. Right now GnosisPay is already probably the “highest visibility” application on Gnosis - despite just having a total payment volume of ~$4m. Lets assume the average user will get 2.5% cashback (from holding 5.5 GNO (this will probably create a bunch of new GNO holders as well)) - this means that at the current price: GNO=$260 → 10k GNO = $2.6m rewards = $104m payments.
I am certainly if pay grows from ~$4m to → $104m in payments it will transform the position and perception of Gnosis Chain dramatically.