Rewarding early users is a good signal to the existing community. MakerDao did the opposite when it decided not to make their users whole when the protocol failed to operate as intended on Black Thursday. I found this to be a backwards way of operating. Early users take risk and put in work to understand the technology. Reward the early users.
As far as what to do with the large basket of GNO, maybe we could first discuss how much of the pie should be up for conversation. AirSwap recently voted in a proposal that considered 30% of the AST to be used for certain activities. So maybe we start talking about what % is up for consideration and what are the details of that percentage. Rewarding users and maintainers makes sense, so does marketing.