Hello Gnosis community! 
My name is Chuy, I’ve been a part of the xDai/Gnosis Chain community for almost 2 years now contributing to different DAOs (mainly TEC and 1Hive). Being based in Mexico City, I have also helped organize “The DAOist Mexico City” and the “Entrando al Espacio Cripto” meetup, a crypto/web3 onboarding event with over 500 attendees and an aftermovie coming soon 
I’m very happy to share with you a proposal draft I’ve been working on for the last couple of months. I’ve always been passionate about how web3 and the independent cultural movements will eventually merge, and this experiment is something I’ve been very excited about for a long time. I look forward to your feedback and questions. Hopefully we can make this happen 
title: Should GnosisDAO sponsor "Web3 El Musical Tour"?
author: @chuygarcia.eth
status: phase-1
type: Funding
created: 2022-06-03
Web3 el Musical: Onboarding Mexico to web3 with punk-rock and Gnosis Chain
The first phase of a long-term roadmap to evolve the music industry in Latin America
Proposal Overview
A group of musicians and web3 enthusiasts is coming together with a clear goal: introduce as many people in Mexico to web3 as possible, using live rock music shows as a bridge to education.
Some background: Mexico and centralization in entertainment
For the past several decades the entertainment industry has offered limited opportunities outside of Mexico City. Even though 100 million people live in other major cities within the vast mexican territory, centralization around opportunities has always been a factor that has kept music and film projects depending on bigger players.
Communities are natural incubators of cultural projects, however when something gets serious these communities have to say goodbye to their artists without ever seeing some of the value and sense of belonging back. We think this is a tragedy where web3 has huge potential for coming up with solutions.
But where do we start?
Some more background: Necromorfo & the mexican indie scene
Necromorfo is no stranger to this situation: a punk band from Sonora, Mexico that has had limited opportunities for producing and taking their music to other places, even though their fanbase has been growing considerably the past couple of years. There’s a big difference for Necromorfo, though: they have been onboarding their fanbase to web3 for around a year now. Enter “the mexican psych scene”. Most of these bands have almost no experience in web3, but after touring so many cities along the years, the community that they’ve been able to put together around their music is admirable and we want to include this in our project. We want to support this tour with other bands that fit this profile.
Why a tour?
Because we need to reach out to as many people as possible, as well as establish relationships with locals for following up with them, even empower their will to keep web3 stuff happening in their cities and towns. This will help us build up a hype on our way to Ethereum Mexico and the many activities surrounding it. What better to do it with established communities that already understand value in supporting each other?
What’s the plan?
We are convinced that cities close to Mexico City can be a great start, since we can have our base close by and help promote ETH Mexico a month before it happens. Traveling by land would be the option and designing routes that can favor efficient weekends. The cities in consideration for this project are:
- Pachuca, HGO
- San Luis Potosi, SLP
- Monterrey, NL
- TorreĂłn, COH
- Aguascalientes, AGS
- Leon, GTO
- Irapuato, GTO
- Guadalajara, JAL
- Morelia, MCH
- Toluca, EMX
- Puebla, PUE
- Mexico City, MX
- Queretaro, QRO
- Xalapa, VER
- Oaxaca, OAX
What is Necromorfo currently doing as prep work?
Necromorfo has toured the country twice in the last year, spreading the Satoshi gospel and opening these conversations among their fanbase. For the last year, Necromorfo has been also focused in getting their fans ready and have formalized their “Wednesday onboardings” weekly event where they onboard fans mostly from ages 16-30 to web3. They have put together promotional content for supporting onboardings promo and have been doing research for structuring and improving their Discord server for future plans in expanding the community. Other recent work are their next video and music releases.
Structuring an onboarding show
So the idea sounds great, but when it comes to actually selling a seamless experience there are some challenges we have to solve. First of all, early attendees won’t have to pay for the show as an incentive. We want to incorporate theatre elements to the experience, so that a good rock show can become a personal conversation where the educational content comes in. We won’t necessarily aim for on-site onboardings, but rather for people to show up already prepared for activities like POAP distributions and raffles. For people who want to learn, we want to have a walkthrough for a web3 onboarding that contemplates the following tools and use cases:
- Chainlist.org
- Tip Party (by Moonshot Collective)
- POAPs
- Honeyswap swaps
- Giveth donations
- Agave lendings
- Fiat & interchain bridges
Some numbers: how many people are engaging with this?
Our goal is to have an average 100 people per show in 15 mexican cities. As a realistic estimate we want to engage with at least 10% of attendees and encourage them to start their own onboarding circles for community follow-up in every city. So bottom line is: throughout the project we want to onboard at least 150 engaged people and enable them to start using web3 tools, even join a DAO or mint their own NFTs. One of our main KPI’s is to catalyse local meetups and gatherings by this 150 seed group for more people to exchange knowledge and experience on crypto and web3 and replicate a network effect with strong social bonds.
Is this show costing people?
Not early attendees! People that arrive to the venue on time for the web3 onboarding can stay for free plus enjoy the onboarding benefits. To help with touring expenses, people that attend just for the show have the option of paying $100 pesos (around $5 USD) as well as paying for merchandize in fiat.
How is value coming back to Gnosis Chain?
All of the different onboarding activities depend on the Gnosis Chain ecosystem, guiding new users through use cases that can test its speed and accessibility.
We have recently facilitated the implementation of Gnosis Chain in Suarmi, a mexican peso bridge that supports many different networks, so that new users will have a seamless experience interacting with fiat and Gnosis Chain.
We’re not only using Gnosis Chain as our onboarding chain, but we’re empowering newbies to join the GC ecosystem, the DAO chain itself, to get a better idea of where the road leads. This tour is just the beginning, Necromorfo and the community that surrounds the project are ambitious and committed to web3 beyond POAPs and tip parties:
NecroDAO
- Punk is disruptive by nature, so we came up with a DAO model that will empower communities and be a next step in the music industry. The following modules are part of the model:
-
Governance (1Hive Gardens framework):
- Conviction Voting
- Community Covenant
- Dispute Protocol
- Decision Voting
-
Cultural Build:
- Elinor Ostrom’s 8 principles (Commons Stack framework)
-
Economic Engine (based in the TEC framework):
- Augmented Bonding Curve
- Secondary Markets
- Arbitrage opportunities
- POAP-based initial distribution (w/ vesting)
-
$NECRO as a social token:
- Memberships
- Rewards System
- Co-ownership
- Income platforms for token burn event
-
Governance (1Hive Gardens framework):
In the near future, we want cultural communities to accessibly replicate the Necromorfo model.
- The ultimate goal is to build a customizable framework for DAOs for cultural public goods. Music is just the initial excuse
Where does Giveth come in?
The Giveth community is one of the best out there, and also an original validator for the xDai Chain. We wanna bring them in the best way possible: as an onboarding tool. Let’s give onboarding attendees some $GIV and let their first Gnosis Chain transactions be donations to their favorite Giveth campaigns! This is also a great way of empowering local social causes through the best donation platform ever.
When is this happening?
July-August 2022. This will support the promo of ETH Mexico and blockchain week in Mexico City in other cities across the country.
Feeling FOMO about the tour? It’s all documented!
We’re planning on filming everything! Filmmaker Pablo Celaya will join the trip and capture the many storylines an event like this can bring. The final product would be produced by Cachora Films and naturally be executive-produced by the parts that made this possible. We’re aiming to distribute this content freely after trying out a brief film festival submission circuit, but we’re open to other roadmaps.
How much do we need to fund this?
The numbers are around 20K USD.
We would be requesting:
- $15,000.00 USD From GnosisDAO.
- An additional 3-5K from Giveth.
- A donation from ETH Global.
You can do a deep dive of our budgeting in this document. These estimates are in mexican pesos and ARE NOT final. (1 USD = 20 MXN approximately)
You can find spendings per city, as well as gas and toll road estimates and a summary tab at the end. Venue and band fee expenses are still to be confirmed.
Important information regarding changes
This project is still a work in progress, which is why the dates and cities that are part of the tour, as well as budgeting exercises, are subject to changes and in constant optimization.
In case this proposal gains support from the community, we would advance to phase 2 with a confirmed and accurate logistics roadmap.
Conclusions
We’re stoked for this journey and its inevitable impact. We believe that this project can ignite deep changes in both art communities and the music industry, and not be limited only to Mexico. It is not often that cultural communities like ours come across opportunities to build something like this, and we’re honored to share these ideas and ambitions with you.
Oh of course! What would all of this look and sound like?
- This is a Necromorfo live show experience.
- You can watch Necromorfo’s latest official video here
- Listen to Necromorfo’s music here
- And this is what the band looks like in a live session context
Thank you very much!
- Let’s do this!
- I don’t like punk music
0 voters
